February 1999 feature by David Hudson |
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Ein Cooles Produkt
"I think the train's a cool product." That's Wim Wenders mumbling to a
television reporter. You can barely make out the words. "Ich finde die
Bahn ein cooles Produkt."
On January 11, five 45-second commercials for Deutsche Bahn AG, the German
train company, debuted on German television, each featuring a different
prominent German personality and all of them directed by the last living
standardbearer of what most people think of when they think of "German
cinema." Another batch of five will be shot this month.
Wim Wenders is directing commercials. You could riff in a thousand
different keys starting on that note alone. That's why the story laced the
human interest pages of the German papers, why the television crews swept
onto the set, cornered the 53-year-old director and had him explain himself.
In the reports that I've seen, Wenders, mumbling, tries to make the whole
affair seem like the most natural thing in the world. He doesn't have to
try too terribly hard because the interviewers are treating him like some
sort of national treasure. None of them has asked, for example, "Do you
need the money?" Or, more cruelly, "Would Fassbinder have done this?"
Which is fine. The first question is really none of our business (not that
we wouldn't get a kick out of knowing anyway), and the second is simply...
impossible. Impossible in an "if pigs could fly" sort of way. Rainer Werner
Fassbinder was destined, programmed, bent -- call it as you see it -- such
that he and the world knew he would never see the 90s, never face, never
even find himself in the same neighborhood with an offer to shoot a
commercial, a music video, a four-minute teaser of a trailer.
When Fassbinder died in 1982, having furiously wrapped up an ouevre
inextricably bound to the 70s, that cathartic decade in which Germans dealt
head on with the questions of national character posed by the '68
generation, the general consensus was that "New German Cinema" died with
him. It's hard to imagine that the surviving directors who had once huddled
under that umbrella of a moniker weren't at least a bit relieved, perhaps a
lot. Not by the loss of a furious artist and genuine friend, of course, but
by the opportunity to step out from under the collective coat of arms and
forge their own very divergent paths.
Ten years after Fassbinder's death, Wenders wrote in an essay entitled
"Christ, Rainer" (no comment), collected in The Act of Seeing, "Out in
the rain, after the film "The Marriage of Maria Braun", with the little
group of us standing around and congratulating you, there was a stunned
feeling and a sense that the 'New German Film' was, all at once and just
for a moment, a conspiratorial entity, and our solidarity was more than
just a means to an end."
In retrospect, the key phrase is "just for a moment." If Fassbinder
mercilessly rubbed salt into Germany's self-inflicted wounds, Volker
Schloendorff set off to retrace Billy Wilder's steps, while Werner Herzog
held his own twisted séance, leaping over the war years to conjure the
spirits of Lang and Murnau, and Wenders...
Wenders was the odd man out. The position Wim Wenders took regarding this
post-60s Sturm und Drang was to take no position at all. Wilhelm Wenders
was born in 1945 into a prim town of willful forgetfulness, Duesseldorf,
nestled in the Economic Miracle pulled off by the western of two mirrored
countries out to win points for good behavior from their respective
conquerors.
Identity was imported. Young Wim grew up on AFN, the US radio network that
fed him rocking and rolling songs of wanderers and jilted lovers, and
Hollywood, where all the world was behind the wheel and only one question
mattered: "Gotta light?"
Wenders likes to remind those interviewers that he once spent a full week
on a train with Bruno Ganz and Dennis Hopper filming "The American Friend".
The reporter is then cued to turn to his or her readers and viewers and
elaborate knowingly. All Wenders films, so the refrain goes, are road
movies, regardless of the means of transportation. Twenty minutes can pass
before a word is spoken, much less a protagonist's name, and whether it's
the filmmaker himself in search of traces of his chosen mentor's Tokyo or
angels longing for an anchor hooked into something more substantial than
heaven, nearly every soul cast on Wenders's screen is lost.
And that is precisely the selling point in Wenders's commercials for
Deutsche Bahn AG. Throughout his career, intentionally or not, Wenders has
used luscious cinematography and actors with faces worth far more than a
thousand words to romanticize uprootedness and alienation in much the same
way that Camus made existential angst fashionable as hell decades before.
Little wonder that rock stars have latched onto him as they have; between
songs during a 1989 R.E.M. concert in Munich, Michael Stipe (who appeared
with Wenders on the cover of Raygun in 1997) asked the audience if the
trapeze scenes in "Wings of Desire" had been filmed in the Circus Krone
building where they were performing. And how could an ego like Bono's
resist climbing the gold-coated angel atop Berlin's Siegesaeule to reshoot
the same movie as a music video starring himself? (But the popular appeal
of Wenders's most sentimental flick to date is another story altogether.)
As a product, the train is cool because, as with a movie, what you're
purchasing is intangible, a slice of time, a perfectly excusable
mini-vacation from oneself, the weight of home and all those pesky
responsibilities. Identity is deported.
All fine and dandy, you may be thinking, but what about the commercials?
Are they any good? Judge for yourself; Die Bahn has put them online in
RealVideo format.
Here's Marusha,
Berlin's techno queen
(nice retro double exposure going on). In the Soenke Wortmann spot,
Wenders tips his hat to the new
generation of German filmmakers who have made the startling discovery
that entertainment sells.
Then there's Guenter
Netzer, a soccer player, Hardy Krueger, a travel
reporter, and Peter
Scholl-Latour, a journalist.
David Hudson has been known to drive the Texas highways for four or five
hours to catch a German film and then drive home again. He's much older
now, lives in Berlin and is terribly grateful for that whole home video
thing that happened a few years back.
in the junk drawer
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